cena impact
The Transformation Company
Business and Executive Leadership Advisory
Helping leaders navigate their most complex tranformations
Drawing from 30 years of transformation leadership experience
The Transformation Imperative Every Leader Faces
The pressure to transform has never been more intense. Markets shift rapidly. Technology disrupts continuously. Stakeholders demand results now.
Not from lack of effort or investment, but because transformation demands navigating perhaps the most complex challenge in leadership.
Leading research consistently shows that 7 of 10 transformations fail
(McKinsey | BCG | Harvard Business Review | Gartner | Bain & Company)
The pressure to transform is immense, but the path is unclear.
Many organizations find themselves stuck in a cycle of reactive decisions and diminishing returns.
Does This Feel Familiar?
Endless Reorganizations | Exhausts teams through constant restructuring without delivering real change.
Initiative Overload | Creates activity without momentum through dozens of disconnected projects.
Death by a Thousand Pilots | Wastes resources on countless experiments that never scale to meaningful impact.
The Strategy-Execution Gap | Leaves brilliant strategies collecting dust because the organization can't operationalize them.
Change Fatigue | Burns out your best people from too many failed transformations.
Why Most Transformations Fail
It's rarely lack of effort or investment. Most transformations fail because leaders, under immense pressure and complexity, default to what feels controllable—while missing what actually determines success.
Focusing on Technical Solutions While Underestimating the Human Journey
Under pressure to deliver results quickly, leaders invest heavily in new systems, processes, and structures—the tangible, measurable parts. But transformation fundamentally requires people to change how they think and work. When leaders underestimate this cultural and human change journey, even technically sound solutions fail because people aren't ready to adopt them.
Managing Competing Stakeholders Reactively, Not Strategically
Board members demanding strategic progress. Investors scrutinizing metrics. Customers expecting seamless service. Unions protecting interests. Teams needing direction. Each stakeholder has legitimate concerns. When leaders react to each demand separately rather than managing them strategically, they're pulled in conflicting directions—creating confusion and losing momentum.
Trying to Control Everything While Stretched Impossibly Thin
Transformation requires decisions at every level, constantly. Leaders who try to maintain control of everything become bottlenecks. But when you're already stretched beyond sustainable capacity, this guarantees failure. Without distributed ownership and built capability, transformation stalls the moment leadership attention shifts.
Breaking this cycle doesn't require more resources or another grand plan.
It requires addressing what causes these patterns: creating the calm, clarity, and momentum that make complex transformation achievable.
When leaders face the immense pressure and complexity of transformation, the natural response is to accelerate—push harder, move faster, focus on what feels controllable. Under pressure, leaders default to technical execution while underestimating the cultural and human change journey.
Our Approach: Built for How Transformation Really Works
Our approach reverses this pattern: creating calm before demanding speed, building clarity before driving execution, distributing ownership instead of control.
This is exactly what causes most transformations to fail.
Our approach is fundamentally different.
From Overwhelm to Deliberate Calm
Leaders in crisis mode make poor decisions.
Create space for strategic thinking
Break the reactive cycle
Uncover root causes, not just symptoms
Move from firefighting to strategic navigation.
From Confusion to Shared Clarity
Without clarity, there is no shared path or alignment.
Surface the real challenges (not just symptoms)
Align stakeholder perspectives
Ensure everyone sees how they fit in the future state
Everyone rowing in the same direction
From Plans to
Momentum
Exhausted leaders create stalled transformations.
Build sustainable capability
Celebrate progress, not just completion
Create self-sustaining systems
Independence from consultants, not dependence.
If you're ready to work with someone who's lived this complexity—who led multi-billion euro global transformation as Chief Transformation Officer and understands what you're actually facing—let’s talk.
Not with theoretical frameworks, but with battle-tested guidance from someone who's been in your position and knows what it takes to succeed.