// Executive program 1

Make It Hold

How to turn strategy into change that lasts

For leaders at the start of a transformation — or at the point where the direction has to be reset.

// the situation

The strategy is approved. The transformation is launched. Six months later, the organization is doing something slightly different from what leadership thought it had decided.

Not because people resisted it. Because the direction was never clear enough to survive contact with the organization.

Strategies break in five places. Most of the time, we fix the wrong one.

// The question of these three days

Are we clear enough about what we are trying to achieve — and is the transformation built to deliver it?

  • DAY 1 — Get it clear.

    What are we actually trying to achieve?

    The intended outcome. The strategic choices behind it. What is still unresolved. Where strategy and transformation already point in different directions.

    If you are resetting, Question Zero comes first: With what we know now, would we make the same decision again?

    You leave the day with a one-page statement of your transformation — where it is going, why it matters and what has to change.

  • DAY 2 — Find what could make it fail.

    What is really standing in the way?

    Symptoms versus causes. Decisions leadership has not yet made. Competing priorities. Assumptions nobody has challenged. Organizational realities the plan may be ignoring.

    The aim is to identify the few issues that will actually decide whether the transformation moves or stalls.

    You leave the day with a clear diagnosis of the risks, constraints and unresolved choices that matter most.

  • DAY 3 — Build it to hold.

    What has to happen now?

    Turn the diagnosis into action: the critical decisions, leadership moves, organizational conditions and first interventions that will give the transformation a real chance to move and last.

    You leave with a focused 90-day plan — what to do, what to stop, what to watch, and what you personally need to lead.

You leave with

A transformation that is clear enough to lead, focused enough to execute and designed to hold — and a 90-day blueprint to start.

The strategy is the starting point.
Over three days, we test whether it is clear and robust enough to guide the transformation — and build what is needed to turn it into reality.

  • Format

    Three days at Taurus Mountains Farm. Five participants at most.

  • Fee

    €15,000 per participant,
    excl. VAT

  • Date

    Next open cohort: March 2027.

    Further dates available by arrangement, including dedicated cohorts for companies sending several participants.

  • Led by

    Dr. Cetin Nazikkol, former Group Chief Transformation Officer of thyssenkrupp AG.

// next step

Get in touch

The first step is a conversation about your transformation — where it stands, what is still unclear and whether Make It Hold is the right place to work on it.